Hosted by NASTD Communications Director, Brad Steele and NASTD member, Parsolvo and featuring Tim Cook, co-founder of BluLogix, an award winning configurable platform that bridges the gaps between CRM, ERP and related business and accounting practices for the Public Sector.
How do you rapidly grow ARR subscription revenue? For high-volume and complex subscription companies, it’s critical to identify growth levers that will build your business.
Subscription offerings are rapidly becoming the dominant delivery mechanism for services and products in the economy. Whether you’re a traditional business or are preparing to build a business with subscription billing in mind, there are crucial questions you need to be asking yourself before it’s too late; things that might not seem obvious as you start out.
When it comes to the subscription business, growth is everything. You can expand your channels, your markets, your products, your packages, acquire companies – the options are endless.
There’s no doubt that subscription offerings are the fastest-growing delivery mechanism in the market and, before too long, it will be the dominant way to deliver services and products in the economy. Regardless of what business you are in – product or service delivery – if you’re not considering it, you’re already behind the curve.
With customers increasingly showing a preference to purchase and renew technology subscriptions online, companies have been heavily investing in eCommerce, CPQ, CLM, and subscription billing solutions to move these transactions to the website. But implementation and consulting services are often an afterthought, and few tech companies have been able to successfully automate the quote-to-cash cycle for services.
The biggest barrier to sales and renewal automation is not technology, but resistance to overhauling legacy processes.
2021 has seen the rise of the Usage Economy as companies look to add usage and consumption pricing models to their offerings. Usage pricing provides numerous benefits – a financially attractive entry point to try services, pay-as-you-go offers, greater flexibility, and can help tie price directly to the value your customers perceive. But usage models can also be financially risky and operationally challenging to implement.
The ability to establish an ecosystem of interconnected devices provides significant challenges and unique opportunities.
Digital transformation demands innovation and diligence. It’s easy to fall into the trap of buying off the shelf. Or over-engineered customization that leaves you with a big bill and more questions than answers.
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