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Subscription Business: Key Insights for CEOs

MGI Research What Every CEO Must Know Feb 2021
Executive Perspectives | Growth Strategies


Subscription business models remain the holy grail of the modern economy. Customers expect it, investors value it and companies are looking for ways to leverage this concept. Of the companies created in the last ten years, very few have achieved valuations above $1 billion without some sort of a subscription offering. Yet, despite all of the attention, subscriptions are poorly understood and still represent only a small fraction of global GDP.

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