BLOG ▾

Revolutionizing B2B Monetization

Events

Upcoming Events
Past Events

SOFTRAX is Exhibiting at GFOA 2026

Join us at GFOA’s 120th Annual Conference, June 28–July 1 in Chicago. SOFTRAX will be at Booth #770 with live demos of BluIQ, our platform built for public sector chargeback, IT cost allocation, and intelligent billing automation.

Whether you’re managing shared services for a state agency, county, or public institution, we’d love to show you what’s possible.

Book time with our team before the show or find us at Booth #770 on the exhibit floor.

Read more about this event on the SOFTRAX website.

BluLogix and SOFTRAX to Exhibit at Channel Partners Conference & Expo 2026

Join us in Las Vegas at Channel Partners Expo. We'll be at booth #2454. Stop by for a demo or to chat all things channel. Hope to see you there!

April 13 – 16, 2026

Your CFO Is Coming After Your Stack: Why Monetization Consolidation Is Critical in 2025

In a year marked by volatility, cost pressure, and complexity—your monetization platform may be your biggest liability… or your greatest asset.

From Complexity to Scale: A Hands-On Playbook for Mastering Channel, Usage, and Revenue Optimization in 2025

If your business is navigating the challenges of multi-tier channel management, usage-based monetization, and revenue leakage, you’re not alone. Following our highly successful first webinar, "Breakthrough or Bust," this hands-on session delivers a practical playbook to help you take action.

Breakthrough or Bust: 9 Smart Ways to Tackle Billing Complexity in 2025

Transform Billing Challenges Into Growth Opportunities Are you struggling with usage-based billing, multi-tier partnerships, or revenue leakage? It’s time to simplify complexity and scale smarter in 2025. Join Igor Stenmark of MGI Research and Colby Shiver of BluLogix for an exclusive webinar where you’ll learn 9 actionable strategies to turn billing complexity into a growth engine.

Date: Wednesday, February 5, 2025

Location: Live Webinar

The Usage Pricing Revolution: Managing Data to Unlock Success

Companies are moving to usage-based pricing. After all, it promises to attract more customers and make selling easier with flexible pricing options. And it can help reduce customer churn.

Date and Time: Wednesday 15 November 2023, time : 2 pm EST

Unleashing Usage-Based Pricing to Drive Growth, Customer Satisfaction and Retention: The Why’s, How’s and Roadmap

Join industry leaders, BluLogix CEO Youssef Yaghmour and MGI Research’s Igor Stenmark and Andrew Daily as they share insights into not only the benefits of usage-based pricing but also how to build your roadmap for implementing complex subscription management and billing – from your usage-based billing technology, to the data you’ll need to integrate and the automations and workflows needed to scale.

Date and Time: Wednesday, July 19th, 2:00 PM – 2:45 PM EST

The 9 Keys for Getting Subscription Growth Right for Complex Businesses

When it comes to the subscription business, growth is everything. Tune in to hear how to identify and prioritize your growth options, avoid the dreaded ‘plateau,’ build for scalable growth while managing complexity, and know if your billing platform is sufficiently agile to meet your needs (not only this year but as you scale your ‘-as-a-Service’ business).

Sep 15, 2022 11:00 AM in Eastern Time (US and Canada)

Webinar: Becoming an "As A Service" Business — Things You May Not Have Considered!

BluLogix has been helping complex organizations implement subscription offerings for almost a decade. In this webinar we will provide practical advice as you start your journey.

June 21st at 1pm EST

Webinar: Moving to a Subscription Business - a Practical Guide

There’s no doubt that subscription offerings are the fastest-growing delivery mechanism in the market, but there is a stark difference between architecting an “as a service” business from scratch and transforming a traditional business to a recurring revenue model. In this webinar, you will learn why a subscription model may be right for your business, how to start to formulate a plan and a team, and more!

July 14th

Channel Partners Expo

Join us in Las Vegas at Channel Partners Expo. We'll be at booth # 1468. Stop by for a demo or to chat all things channel. Hope to see you there!

November 1 – 4, 2021

Webinar | Wildix + BluLogix: Billing Made Simple

BluLogix and Wildix will discuss how to unlock billing for faster deployment and customer satisfaction. Sign up for updates on upcoming events and webinars.

October 28 @ 2pm ET

Webinar | Building the Ultimate Automated Business Processes for the Digital Workforce

One of today’s modern workforce challenges is how to digitize and automate business processes for manual workflows to improve operational efficiency and accuracy.

July 08 , 2021

TSIA Interact May 2021 | Avoid the Things That Can Go Wrong on Your Recurring Revenue Journey

Digital transformation demands innovation and diligence. It’s easy to fall into the trap of buying off the shelf. Or over-engineered customization that leaves you with a big bill and more questions than answers.

May 07 , 2021

TSIA - Technology & Services World Silver Sponsor

We're presenting at Technology Services World! BluLogix CSO Tim Cook and CRO Mark Zerbe will be presenting The NextGen Channel – Automate, Scale & Grow for Maximum Channel Benefit on October 19, 2021, at 10:15 PT. Stay tuned for more info!

October 18 – 20, 2021

Webinar | Change or Go Extinct Embracing Complexity and Change in Go-to-Market Strategy

Tackling change head-on is challenging for organizations of any size. The need to support a variety of business models and revenue streams demands adaptability from billing and revenue management – its people, its processes, and its technology.

March 25 , 2021

MGI Monetize Forum - Innovation in Monetization with BluLogix

Sitting at the nexus of orchestration and automation, BluLogix enables your business to take control of monetization with a tried-and-true methodology and a platform that works.

February 05 , 2021

Webinar | How to Monetize Your Iot/Software-as-a-Service Offerings in 2021

IoT provides an unprecedented opportunity to manage digital assets, create new solution offerings, and redefine revenue models.  The ability to establish an ecosystem of interconnected devices provides significant challenges and unique opportunities. 

February 24 , 2021

MGI Research Expert Panel On Usage Pricing: Pitfalls and Best Practices – Beyond The Hype

The MGI team will be joined by two industry experts - Youssef Yaghmour, CEO of BluLogix, and Adam Howatson, CEO of LogiSense, as they discuss practical strategies for adopting and optimizing usage pricing models.

November 18 @ 11am EST , 2021

Things Your CFO Can’t Overlook Moving to the Usage-based Economy

More and more, customers, CEO’s and investors are seeing the value in consumption-based billing to fill the gap. CFO’s are being tasked with leading their organizations into the digital economy by focusing on the transformation to usage or consumption charging, while solving for scalability of billing and taxes with automation.

Tuesday, March 28 | 11:00 AM PT | 2:00 PM ET | 7:00 PM BST

UpComing
Events
Past
Events

SOFTRAX is Exhibiting at GFOA 2026

Join us at GFOA’s 120th Annual Conference, June 28–July 1 in Chicago. SOFTRAX will be at Booth #770 with live demos of BluIQ, our platform built for public sector chargeback, IT cost allocation, and intelligent billing automation.

Whether you’re managing shared services for a state agency, county, or public institution, we’d love to show you what’s possible.

Book time with our team before the show or find us at Booth #770 on the exhibit floor.

Read more about this event on the SOFTRAX website.

BluLogix and SOFTRAX to Exhibit at Channel Partners Conference & Expo 2026

Join us in Las Vegas at Channel Partners Expo. We'll be at booth #2454. Stop by for a demo or to chat all things channel. Hope to see you there!

April 13 – 16, 2026

Your CFO Is Coming After Your Stack: Why Monetization Consolidation Is Critical in 2025

In a year marked by volatility, cost pressure, and complexity—your monetization platform may be your biggest liability… or your greatest asset.

From Complexity to Scale: A Hands-On Playbook for Mastering Channel, Usage, and Revenue Optimization in 2025

If your business is navigating the challenges of multi-tier channel management, usage-based monetization, and revenue leakage, you’re not alone. Following our highly successful first webinar, "Breakthrough or Bust," this hands-on session delivers a practical playbook to help you take action.

Breakthrough or Bust: 9 Smart Ways to Tackle Billing Complexity in 2025

Transform Billing Challenges Into Growth Opportunities Are you struggling with usage-based billing, multi-tier partnerships, or revenue leakage? It’s time to simplify complexity and scale smarter in 2025. Join Igor Stenmark of MGI Research and Colby Shiver of BluLogix for an exclusive webinar where you’ll learn 9 actionable strategies to turn billing complexity into a growth engine.

Date: Wednesday, February 5, 2025

Location: Live Webinar

The Usage Pricing Revolution: Managing Data to Unlock Success

Companies are moving to usage-based pricing. After all, it promises to attract more customers and make selling easier with flexible pricing options. And it can help reduce customer churn.

Date and Time: Wednesday 15 November 2023, time : 2 pm EST

Unleashing Usage-Based Pricing to Drive Growth, Customer Satisfaction and Retention: The Why’s, How’s and Roadmap

Join industry leaders, BluLogix CEO Youssef Yaghmour and MGI Research’s Igor Stenmark and Andrew Daily as they share insights into not only the benefits of usage-based pricing but also how to build your roadmap for implementing complex subscription management and billing – from your usage-based billing technology, to the data you’ll need to integrate and the automations and workflows needed to scale.

Date and Time: Wednesday, July 19th, 2:00 PM – 2:45 PM EST

The 9 Keys for Getting Subscription Growth Right for Complex Businesses

When it comes to the subscription business, growth is everything. Tune in to hear how to identify and prioritize your growth options, avoid the dreaded ‘plateau,’ build for scalable growth while managing complexity, and know if your billing platform is sufficiently agile to meet your needs (not only this year but as you scale your ‘-as-a-Service’ business).

Sep 15, 2022 11:00 AM in Eastern Time (US and Canada)

Webinar: Becoming an "As A Service" Business — Things You May Not Have Considered!

BluLogix has been helping complex organizations implement subscription offerings for almost a decade. In this webinar we will provide practical advice as you start your journey.

June 21st at 1pm EST

Webinar: Moving to a Subscription Business - a Practical Guide

There’s no doubt that subscription offerings are the fastest-growing delivery mechanism in the market, but there is a stark difference between architecting an “as a service” business from scratch and transforming a traditional business to a recurring revenue model. In this webinar, you will learn why a subscription model may be right for your business, how to start to formulate a plan and a team, and more!

July 14th

Channel Partners Expo

Join us in Las Vegas at Channel Partners Expo. We'll be at booth # 1468. Stop by for a demo or to chat all things channel. Hope to see you there!

November 1 – 4, 2021

Webinar | Wildix + BluLogix: Billing Made Simple

BluLogix and Wildix will discuss how to unlock billing for faster deployment and customer satisfaction. Sign up for updates on upcoming events and webinars.

October 28 @ 2pm ET

Webinar | Building the Ultimate Automated Business Processes for the Digital Workforce

One of today’s modern workforce challenges is how to digitize and automate business processes for manual workflows to improve operational efficiency and accuracy.

July 08 , 2021

TSIA Interact May 2021 | Avoid the Things That Can Go Wrong on Your Recurring Revenue Journey

Digital transformation demands innovation and diligence. It’s easy to fall into the trap of buying off the shelf. Or over-engineered customization that leaves you with a big bill and more questions than answers.

May 07 , 2021

TSIA - Technology & Services World Silver Sponsor

We're presenting at Technology Services World! BluLogix CSO Tim Cook and CRO Mark Zerbe will be presenting The NextGen Channel – Automate, Scale & Grow for Maximum Channel Benefit on October 19, 2021, at 10:15 PT. Stay tuned for more info!

October 18 – 20, 2021

Webinar | Change or Go Extinct Embracing Complexity and Change in Go-to-Market Strategy

Tackling change head-on is challenging for organizations of any size. The need to support a variety of business models and revenue streams demands adaptability from billing and revenue management – its people, its processes, and its technology.

March 25 , 2021

MGI Monetize Forum - Innovation in Monetization with BluLogix

Sitting at the nexus of orchestration and automation, BluLogix enables your business to take control of monetization with a tried-and-true methodology and a platform that works.

February 05 , 2021

Webinar | How to Monetize Your Iot/Software-as-a-Service Offerings in 2021

IoT provides an unprecedented opportunity to manage digital assets, create new solution offerings, and redefine revenue models.  The ability to establish an ecosystem of interconnected devices provides significant challenges and unique opportunities. 

February 24 , 2021

MGI Research Expert Panel On Usage Pricing: Pitfalls and Best Practices – Beyond The Hype

The MGI team will be joined by two industry experts - Youssef Yaghmour, CEO of BluLogix, and Adam Howatson, CEO of LogiSense, as they discuss practical strategies for adopting and optimizing usage pricing models.

November 18 @ 11am EST , 2021

Things Your CFO Can’t Overlook Moving to the Usage-based Economy

More and more, customers, CEO’s and investors are seeing the value in consumption-based billing to fill the gap. CFO’s are being tasked with leading their organizations into the digital economy by focusing on the transformation to usage or consumption charging, while solving for scalability of billing and taxes with automation.

Tuesday, March 28 | 11:00 AM PT | 2:00 PM ET | 7:00 PM BST