our methodologies drive lasting results
Why Top Companies Choose BluLogix
THE FIVE FACETS OF
We approach monetization with a unique data-centric mentality that focuses on connecting disparate information sources across the organization, solving complex billing scenarios, creating new insight from related data, uncovering useful intelligence about what customers value, and driving growth through new offerings.
Kick-off & Discovery
No matter how masterfully a solution is engineered, technology alone can’t solve business problems.
Every engagement begins with a kickoff and discovery phase. Our project team gathers the insights needed about your company, organizational structure, buyers, products and industry.
We'll assess where you have cross-functional alignment and where it can be improved with automation. We'll figure out what dynamics are impacting your results and develop a road map to success.
You play an integral role in ensuring that we gather the needed information from your internal players and your customers to ensure that our program is customized to your organization.
The organization ultimately agrees on a criteria and definition for success.
The core of monetization is the ability to aggregate, consume and synchronize disparate information regardless of source.
Our series of high-impact workshops pull together the knowledge of senior members of your relevant teams to create a monetization process to be rolled out to the entire organization.
Our workshops are pivotal because they set the stage for alignment moving forward. This is one of the hardest stages, but our clients tell us repeatedly it's one of the most valuable.
Adopting a data-driven approach to monetization requires a sophisticated technology platform to configure, coordinate, and control revenue-centric and go-to-market monetization activities.
The next step is to integrate the developed process and data into our baseline monetization process.
We also identify and develop any new materials that are needed to support the sales & operations training. We want to ensure that everything rolled-out to your teams has cross-functional agreement and is relevant to what they do every day. This is also the stage where you sign off on anything that will be delivered to your teams.
ARE YOU READY to
create a monetization framework?
embed and sustain
Transformation rarely happens over night. A long-term and sustained approach is required to achieve success.
We differentiate ourselves by ensuring that the monetization process is adopted in the short-term and sustained in the long-term.
This step is where we help you execute the plan for adoption that was created in the earlier stages.
It’s during the sustain phase where customer most often see the BluLogix difference. You’ll see the power of our process and how it sets you up for monetization success. Our fast-start sessions, manager coaching and opportunity review add-on services are also incorporated in this phase should the client need them.
When was the last time your Board of Directors asked you to give them an update about your billing effectiveness? Our guess is probably never.
Your key stakeholders are likely to be asking you questions about profitability, revenue growth, customer satisfaction and loyalty as measured by LTV, churn risk, and new product offerings that increase competitive advantage. At the root of these questions is a desire to understand how effectively your organization is responding to changing market conditions with new offerings that convert into profitable growth. In other words, how good are you at monetization?
Changing your billing practices won’t ever do much more than improve your tactical efficiency and most billing solutions will hold you back from driving true monetization effectiveness. Instead, organizations that want to create long-term strategic value and drive profitable growth must shift their corporate mindset to embrace monetization as an enterprise-wide imperative. This means engaging multiple functional areas - the executive suite, finance, product development, marketing, sales, and customer success in a unified effort to align new market offerings with customer value. And it means choosing the right partner to enable your monetization success.
BluLogix is on a mission to revolutionize monetization and drive growth for B2B enterprises. Our total monetization enablement approach delivers a monetization framework and true multi-tenant platform architecture to plan, implement, measure, and manage strategic monetization activities.