Customer Use Cases
How a Global Telecom Provider Used Usage-Based Pricing to Double Revenue with BluLogix
This use case highlights how BluLogix helped a global telecom and smart security provider shift from a traditional hardware-sales model to a flexible, subscription and usage-based billing strategy. By enabling complex pricing models, automated invoicing, and multi-tenant management, the company successfully revamped its GTM approach, increased operational efficiency, and doubled revenue in a competitive market.
Background:
A global telecom and smart security systems provider was losing market share to cloud-based competitors offering more agile, subscription-style services. Their existing model—focused on large CAPEX-based hardware sales—couldn't compete with the affordability and flexibility of pay-as-you-go offerings. The provider needed a comprehensive billing solution to transition to a subscription and usage-based model that would appeal to today’s enterprise and residential customers. BluLogix stepped in to overhaul their billing infrastructure and enable a future-ready monetization strategy.
Challenge:
Outdated hardware-and-service model in a subscription-driven market. Inability to support flexible pricing models or usage-based billing. Manual quote-to-order processes and disjointed revenue recognition workflows. Lack of support for complex contracts, multi-currency billing, VAT, and international expansion. No centralized platform for inventory management, payment portals, and global account hierarchies. Inflexible systems requiring heavy custom development to meet changing needs.
The Result:
Revenue Growth: Doubled revenue within three years by successfully launching new subscription offerings. Market Repositioning: Competitively repositioned with a modern, flexible Go-To-Market strategy. Operational Efficiency: Streamlined internal operations through automation and system integration. Scalable Growth: Positioned for M&A opportunities with a scalable and compliant billing infrastructure. Global Expansion: Seamlessly extended services across regions with full localization support. Customization Without Code: Achieved business transformation using out-of-the-box configuration and APIs—no custom development required.
Telecommunications
Solution:
BluLogix deployed a purpose-built, SaaS-based billing and monetization platform that delivered: Subscription Catalog & Usage-Based Billing: Centralized catalog supporting multi-tier pricing, pay-per-use, and contract co-termination. Automated Quote-to-Cash Processes: Monthly recurring invoices with tax, usage data, and contract alignment. Integrated Customer & Partner Portals: Self-service platforms for direct customers and reseller channels. Global Support & Compliance: Multi-currency, multilingual, and VAT-ready capabilities aligned with ASC 606 compliance. Unified Data & Inventory Management: Consolidated user-level service tracking, telephone number and MAC address inventory. Multi-Tenant Financial Controls: N-tier hierarchy allowing full P&L oversight across global entities.
The Benefit:
BluLogix enabled the provider to pivot quickly in a rapidly evolving telecom landscape, offering flexible services that better matched customer expectations. By centralizing and automating billing, quote-to-cash, and partner management, the company cut operational complexity, enhanced customer experiences, and unlocked substantial revenue growth. Today, they are not only competing—but thriving—in a subscription-first economy.
