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BluLogix

Revolutionizing B2B Monetization

 Customer Use Cases

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Reseller Billing and Branding Challenges

This page demonstrates how BluLogix’s managed billing platform resolves critical billing and branding challenges for Unified Communications-as-a-Service (UCaaS) providers and their resellers. By offering dual invoicing capabilities, automated tax compliance, and seamless payment reconciliation, BluLogix supports resellers in maintaining their brand identity, ensures accurate revenue flow, and enables scalable growth, strengthening both reseller relationships and operational efficiency.

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Background:

A Unified Communications-as-a-Service (UCaaS) provider partnered with over 50 small resellers to expand its market presence. These resellers were critical to the UCaaS provider’s growth, but they often lacked the technical and financial resources to implement sophisticated billing systems. The absence of scalable billing infrastructure created bottlenecks that restricted the resellers’ ability to grow and undermined their relationship with the UCaaS provider.

Additionally, resellers needed to maintain their brand identity when invoicing customers, but the UCaaS provider’s system could only generate invoices under its name. This limitation not only weakened the resellers’ brand perception but also created compliance and reconciliation challenges.

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Challenge:

The UCaaS provider faced several interrelated challenges:

• Branding Issues: Resellers wanted invoices branded with their company information, but the existing system couldn’t support this requirement.

• Tax and Compliance Complexities: Resellers operated in multiple regions with different tax laws, and they lacked tools to ensure accurate tax calculations and compliance.

• Revenue Reconciliation: Payments flowed from end customers to resellers, then to the UCaaS provider, creating discrepancies and delays in revenue recognition.

• Limited Scalability: The inefficiencies in billing processes restricted the resellers’ ability to grow and serve a larger customer base.

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Unified Communications-as-a-Service (UCaaS)

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Solution:

BluLogix deployed a managed billing platform designed to address these specific pain points. Key features included:

• Dual Invoicing Capabilities: The platform generated branded invoices for resellers’ end customers while also managing upstream invoices from the UCaaS provider.

• Integrated Tax Compliance: The solution automated tax calculations based on regional regulations, ensuring accurate and compliant invoicing.

• Payment Reconciliation Tools: A centralized system tracked payments from end customers through resellers to the UCaaS provider, minimizing errors and delays.

• Scalable Architecture: Resellers could handle growing customer bases without investing in costly billing infrastructure.

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The Result:

The BluLogix solution empowered the UCaaS provider and its resellers to overcome their operational hurdles:

Reseller Growth: Resellers expanded their operations, driving revenue growth for both themselves and the UCaaS provider.

Stronger Partnerships: By supporting reseller branding and simplifying billing processes, the UCaaS provider strengthened its relationships with resellers.

Revenue Accuracy: Payment reconciliation tools eliminated revenue mismatches, ensuring all stakeholders received their fair share on time.

Operational Relief: Automation significantly reduced administrative overhead, allowing resellers to focus on sales and customer service.

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The Benefit:

Typically, after deploying a solution capable of automating the data staging & mediation and rating of consumption data, MSPs gain a significantly improved understanding of cost and usage. This enhanced visibility allows them to offer their customers greater billing transparency and alignment of services with the perceived value, thereby strengthening their client relationships.

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See why growth companies choose BluIQ

The Ultimate in Flexibility and Scalability for Subscription Management and Billing.

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