MGI Research Expert Panel On Usage Pricing: Pitfalls and Best Practices – Beyond The Hype
2021 has seen the rise of the Usage Economy as companies look to add usage and consumption pricing models to their offerings. Usage pricing provides numerous benefits – a financially attractive entry point to try services, pay-as-you-go offers, and a better match of price to value delivered/consumed. But usage models can also be financially risky and operationally challenging to implement.
How can your organization find and implement the right pricing strategy for you?
Youssef Yaghmour, CEO of BluLogix, and Adam Howatson, CEO of LogiSense, took part in an MGI Research Expert Panel where the discussed strategies for adopting and optimizing usage pricing models. The panel will share success stories for adding usage pricing into the CPQ equation, as well as detail the common and not-so-common pitfalls of usage and consumption business models.