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Blulogix

Revolutionizing B2B Monetization

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Marketing Director Demand Generation

Marketing Director - Demand Generation

Location: McLean, VA/Remote

Reports to: Chief Marketing Officer (CMO)

 

Position Summary

 

BluLogix is a leader in subscription billing management and is looking for an all-round marketing leader who wants to take the company and their career to the next level.

 

We are looking for a marketing leader with strong all-round marketing chops, but experience in planning, coordinating and executing integrated demand generation campaigns is what sets you apart.  As an all-rounder, you combine a creative and scientific approach to demand generation.  Your creative side enjoys working out how people think and how our messaging can impact their behavior; while your scientific side thrives on the data and the inputs and outputs; ensuring that we are doing enough of the right things at the right time to drive pipeline and revenue for the company.

 

Responsibilities:

 

  • Manage all of BluLogix’ marketing programs and budget
  • You will own the lead generation strategies for BluLogix, including content marketing, email, PPC, third party digital, SEO, events, webinars, direct mail, and other outbound marketing strategies
  • You will be responsible for marketing’s contribution to the company pipeline
  • Work with other internal and external groups including (but not limited to) sales, external agencies, customer success and product to develop messaging, campaigns tactics that build pipeline
  • Own all lead generation aspects of the website to optimize our owned web properties for inbound marketing lead generation, SEO and conversion
  • Own paid search activities, primarily focused on Google Adwords and LinkedIn
  • Coordinate organic social media marketing activities
  • Work closely with the sales teams to ensure timely follow-up and conversion and ensure that well-qualified leads are delivered to sales
  • Analyze results of attribution, conversion and pipeline sourcing reports to optimize strategies and report up those observations to executive leadership; pushing forward next steps at a fast pace
  • Own and manage all reporting, including program costs and cost-per-lead

 

What You Bring to BluLogix

 

  • Proven track record of building successful lead generation and funnel management for SaaS/software companies; strong accountability for generating pipeline/revenue — not just leads!
  • Exceptional project management skills and an eye for detail
  • A strategic mindset and a natural leader but with a willingness (and desire) to get your hands dirty ‘in the weeds’ when necessary
  • An unquestionable work ethic
  • A curious mind and a ‘growth mindset’
  • Experience of an appreciation of ‘the buyers journey’ and the role of content to nurture prospects
  • Understanding of demand generation reporting and KPIs to track campaign and tactics effectiveness
  • Hubspot experience a significant benefit
  • Account based marketing (ABM) experience would be a big plus
  • Great writing and copy-editing skills
  • Great presentation and communication skills

 

 

Apply Now

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  • 1356 Beverly Road, McLean, VA 22101
  • info@blulogix.com
  • +1 571.461.0020
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© 2021 All Rights Reserved BluLogix LLC - BluIQ™

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BLX No Tagline 1
  • 1356 Beverly Road, McLean, VA 22101
  • info@blulogix.com
  • +1 571.461.0020
Linkedin-in Twitter Youtube Envelope

Why BluLogix

  • Platform
  • Industries
  • Data Sheets
  • About Us

Resources & Insights

  • Blog
  • Data Sheets
  • Case Studies
  • Videos

Company

  • About Us
  • Team
  • Platform
  • News & Reports
  • Events
  • Customers
  • Careers

© 2021 All Rights Reserved BluLogix LLC - BluIQ™

  • Contact Us |
  • Terms and Conditions
  • | Privacy Policy
BLX No Tagline
  • 1356 Beverly Road, McLean, VA 22101
  • info@blulogix.com
  • +1 571.461.0020
Linkedin-in Twitter Youtube Envelope

Why BluLogix

  • Platform
  • Industries
  • Data Sheets
  • About Us
Resources & Insights
  • Blog
  • Data Sheets
  • Case Studies
  • Videos
Company
  • About Us
  • Team
  • Platform
  • News & Reports
  • Events
  • Customers
  • Careers

© 2021 All Rights Reserved BluLogix LLC - BluIQ™

  • Contact Us |
  • Terms and Conditions
  • | Privacy Policy
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