CREATING A MONETIZATION FRAMEWORK FOR YOUR BUSINESS
Success in the digital economy requires that organizations move beyond traditional ways of doing business while accelerating market-facing responsiveness. Increasing competition and shifting market dynamics complicate revenue predictability. Developing a Monetization Mindset™ and a Monetization Framework ARE KEY TO SUCCESSFUL DECISION MAKING.
WHY DO YOU NEED A MONETIZATION FRAMEWORK?
There’s little dispute that digital transformation has affected nearly every aspect of B2B commercial activity. Success in the digital economy requires that organizations move beyond traditional ways of doing business while accelerating market-facing responsiveness across all functional areas.
A Monetization Framework is an organization-specific planning tool which details the decisions, processes, activities, systems, and metrics that will be used to develop monetization as a business discipline. The Monetization Framework serves as a strategic roadmap and aligns the organization around universal operating principles. This white paper is intended to provide a high-level summary of the Monetization Framework development process. Depending on organizational bandwidth and timeline, development of the Framework can be a corporate exercise or facilitated by a third-party entity.
Download our detailed E-Book that explores the organizational impacts and functional considerations of developing a Monetization Framework, and includes detailed discussion and documentation plans to get you started.