AGILE MONETIZATION STRATEGIES: Thinking Outside the Box in Agile Monetization

Increased emphasis on agility in finance and sales operations is often seen strictly through the prism of increased speed metrics such as time to market and time to revenue. Yet, equally important in this context are the ability to rapidly create new capabilities from existing functions. This requires that organizations unpack the capabilities contained in the traditional “functional boxes”. In this research report we discuss how creating new capabilities of components of existing finance automation solutions can help organizations create proactive revenue management capability with a direct and immediate impact on both topline growth and bottom line profitability.