FRICTIONLESS CHANNEL MONETIZATION & ENABLEMENT
It’s no secret, channel partnerships can be a win-win scenario.
Vendors build and manage indirect channels to expand their customer base and drive growth. Channel partners work with a variety of vendors to deliver best-of-breed solutions to their clients who rely on their expertise.
However, it's becoming more complicated to manage customer expectations in the indirect channel as cloud services vendors proliferate. This is especially true when the channel partner sells the solution, but the vendor communicates with customers about on boarding, billing and account management.
This disconnected channel scenario confuses customers, leads to missed opportunities for upselling and makes it’s nearly impossible for partners to own the relationship and present a cohesive value proposition.
WHEN THE ENTITY THAT OWNS THE CUSTOMER RELATIONSHIP, ALSO OWNS THE “MONETIZATION MOMENT” - THAT's A FRICTIONLESS CHANNEL.
A Zero-footprint channel MONETIZATION & enablement SOLUTION, designed to streamline revenue management, expand your ecosystem, and reduce churn.
(Your partners are going to love it, too.)
QUICK-TO-IMPLEMENT SOLUTION, BUILT ON THE PROVEN TECHNOLOGY OF BLUIQ, INTEGRATES WITH EXISTING ENTERPRISE SYTEMS INCLUDING FINANCIALS & SALES AUTOMATION
STREAMLINE INVOICING & REVENUE MANAGEMENT TO DIFFERENTIATE YOUR CHANNEL PROGRAMS AND ENABLE PARTNERS
MANAGE COMMISSIONS AND GAIN NEW INSIGHT WITH REVENUE ANALYTICS SPECIFIC TO YOUR CHANNEL
LET PARTNERS OWN THE CUSTOMER RELATIONSHIP WITH INVOICE REBILLING AND CUSTOMER PORTALS FEATURING THEIR BRAND
ARE YOU READY TO BUILD
A FRICTIONLESS CHANNEL?
YOUR FRICTIONLESS CHANNEL?
WHAT'S THE VALUE OF A FRICTIONLESS CHANNEL?
Your channel program is meant to be a strategic asset that drives growth. But the complexity of managing diverse business processes across a variety of partner relationships (VARs, Agents, Managed Service Providers, Wholesale Distributors, etc.) can mean that you spend more time fixing issues versus generating revenue.
Our vision of a frictionless channel– enabled by ChannelFLOW– is based on four fundamental principles:
MANAGING THE CHANNEL SHOULD BE EASIER
Vendors need tools to manage third-party partnerships and go-to-market programs that are optimized for the complexity of the B2B channel. Importing and exporting data from Excel spreadsheets, relying on manual processes, and using disparate systems increase the likelihood errors and make it hard to scale your business.
CUSTOMER OWNERSHIP SHOULD BE CLEAR
Vendors and channel partners both benefit from increased upsells and less churn when customers are happy. Happy customers know who owns the relationship and where they can get answers to questions about the soution and their account.
TOOLS mUST BE INTUITIVE, INTEGRATED & EASY TO USE
The harder a solution is to use, the lower the user adoption. To achieve a true frictionless channel, solutions must increase productity and drive while revenue while being easy to use. Onboarding should be quick and the solution must integrates with existing financial and sales administration systems.
DELIVER STRATEGIC VALUE
Do any of the following outcomes align with the strategic goals of your business? Faster invoicing to improve cash flow. Less time spent calculating and distributing commission payments. Expanding your ecosystem of potential partners. Having a competitive advantage and becoming a preferred vendor-of-choice. Lowering churn because customers are happier. A frictionless channel, enabled by ChannelFLOW, can deliver all of this and more.
Ready to see ChannelFlow in action?
DELIVERING A BETTER EXPERIENCE FOR THE ENTIRE CHANNEL
62% of tech vendors report working with a different mix of channel firms and speciality partners vs. THREE Years ago.
UPWARDS OF 75% OF REVENUE IN THE TECHNOLOGY SECTOR IS GENERATED FROM THIRD PARTY CHANNELS.
79% OF BUSINESS BUYERS SAY IT’S ABSOLUTELY CRITICAL OR VERY IMPORTANT TO INTERACT WITH A SALESPERSON WHO IS TRUSTED ADVISOR