How to Scale Monetization Globally
AGILE MONETIZATION STRATEGIES
How to Scale Monetization Globally
Strategies for Global Business GrowthͼFebruary, 2020
Key Issues
What are the key monetizaͲ
tion challenges for global
business expansion?
What are the best practices
for scaling monetization globͲ
ally?
How can organizations manͲ
age and measure their global
monetization operations?
Nearly every business publication or management
consultancy tells their audience that global
markets are the way to riches.
We agree – expanding a business into international
markets is a solid strategy. In practice though, reaching into global markets exposes the limits of monetization capability for most companies. This applies to billing international clients, managing global revenue recognition, collecting taxes,administering local payment methods, providing
support across time zones and language and cultural barriers and staying in compliance with local regulatory mandates. This research report examines the best practices that a company needs to adopt in order to successfully expand its digital
monetization to global markets.
The Tail Winds of Global Commerce
Weighed down by challenging demographic trends,sizeable debt and social obligations, developed economies are growing much slower than those in emerging markets and thus naturally seek export markets with rising per capital GDP. On the other hand, developing economies, especially in smaller countries, seek access to larger global opportunities.
Over the last 20 year, Internet adoption and explosion in mobility have catalyzed global trade and accelerated its growth. The business case for global expansion is strong and the underlying growth drivers are durable. Yet, while trade information now flows freely, the global money flows remain not only complex and fragmented but are often
Define the Relationship, Not Just the Pricing Model
To be successful in subscriptions, leaders need to take their thinking out-side the box of any specific pricing model. Subscription business is not about a $9.95 per month price model.
Disclaimer: Information is furnished on an as is basis. No warͲ ranty, written or implied as to the accuracy of the data. Not reͲ sponsible for typographical or reproduction errors
