Thinking Outside the Box in Agile Monetization
AGILE MONETIZATION PLATFORM STRATEGIES
Thinking Outside the Box in Agile Monetization
What are the innovation directions in Agile Monetization · Spring, 2020
Key Issues
• How will advances in microservices impact innovation
in finance automation?
• What are the new disruptive
product capabilities that can
help finance improve strategic outcomes?
Increased emphasis on agility in finance and sales
operations is often seen strictly through the prism of
increased speed metrics such as time to market and
time to revenue. Yet, equally important in this context
are the ability to rapidly create new capabilities from
existing functions. This requires that organizations
unpack the capabilities contained in the traditional
“functional boxes”. In this research report we discuss
how creating new capabilities of components of
existing finance automation solutions can help
organizations create proactive revenue management
capability with a direct and immediate impact on both
topline growth and bottom line profitability.
The automated revenue management (ARM), a.k.a. Revenue
Recognition or RevRec, has for the longest time been viewed as a
standalone component in the finance cycle, squeezed in-between
CPQ and Billing on one end and Reconcilliation and Disclosure on the
other (see Fig.1 below).
Thinking Outside the Box in Agile Monetization
© 2020 MGI Research, LLC
mgiresearch.com
Figure 1 – Traditional Revenue Management
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