“Analog sales processes with limited ability to scale will be under heavy scrutiny  during challenging economic climate.”  “But it’s important for B2B sellers to understand that digital commerce is just one part of the B2B sales puzzle. Digital commerce needs to work alongside other sales processes and applications, such as sales force automation (SFA), marketing automation, “Configure, Price, Quote” suites, and digital sales rooms. To achieve success, B2B digital commerce must also integrate with other systems of record, such as ERP and product information management (PIM) solutions.”